Exercise in a Pill???
Front page story on my Yahoo Home Page on Friday, August 1:
"Rejoice, couch potatoes! It's exercise in a pill"
The article is sourced from the Los Angeles Times.
You can see the article here:
A couple quotes I found from other sources (five
minutes of quick research):
Here's the hype (which most will believe)...
"It's tricking the muscle into 'believing' it's been
exercised daily," said the study's lead researcher,
Ronald Evans.... "It's basically the couch potato
experiment, and it proves you can have a pharmacologic
equivalent to exercise" [Wired News].
Notice the use of the word "proves."
And here's a more realistic assessment from one of the most
respected researchers in the fitness industry (which
most will ignore)...
"[Exercise] not only involves skeletal muscle fibers,
but the main muscle we depend on, the heart," Goldberg
says. He adds that believing that you've exercised
by taking a pill is "like being placed on third base
and thinking you hit a triple." The actual act of
exercise can help improve cholesterol levels, lower
blood pressure, reduce mental stress and strengthen
bones, Goldberg says [ABC News].
Unless this is quickly debunked as hocus-pocus, which
doesn't appear to be the way it will go, you can
expect this story to gain traction (just like the
Alli pill (http://www.myalli.com ).
It is HUMAN NATURE to seek the path of least
resistance. It will only become more challenging to sell a
service that requires sweat, effort and time to
see results. The market place has no conscience. What "should
be" is always trumped by what "is."
If you want the TRUTH, (without which you will continue to spin
your wheels with marketing gimmicks designed to take advantage
our desire to achieve the impossible goals with no effort) check out my book:
The Most Complete, Practical, And Honest
Weight Loss, Fitness And Nutrition Guide!
Personal fitness trainers teach people to lose weight and keep it
off for life in the ONLY legitimate and proven solution that lasts
long-term by increasing lean muscle tissue to accelerate metabolism.
Most, if not all, traditional diets do just the opposite. By restricting
calories, the body cannibalizes lean muscle and forces the metabolism
into a life-preserving snail's pace. On top of that, restrictive diets leave
the dieter cranky, hungry, tired and craving food. "Only those with a will
of steel can sustain the traditional diet. In a nutshell, that's why over
99.9% of people I know who diet...
ALWAYS FAIL!"
And to get the REAL message out there I've now partnered with over
147 fellow fitness professionals from around the country to preach the
truth on what it REALLY takes to achieve weight loss and fitness goals...
...FOR LIFE!
That's why I've co-authored the WORLD'S LARGEST
Most Complete, Practical, And Honest Weight Loss,
Fitness And Nutrition Guide!
Check it out here:
To Your Empowerment,
Joe Thiel
P.S. By the way, if you are a MOUSE, you might take some
hope out of this new 'miracle' exercise pill. Otherwise, give me a call.
P.P.S. I'm never too busy for your referrals. Do you have a
friend, family member, or co-worker who would enjoy my Fitness
Empowerment Newsletter? Forward this issue to them!
If you've just been introduced to this newsletter, sign up here
to become a regular subscriber to this free newsletter:
